Do Hospitals Need to Manage Multiple Direct Addresses in One IT System?

By Thomas White | October 14, 2014

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Specialists that work at several hospitals may have 5 or more direct addresses because of their multiple affiliations. Hospitals will need a solution to organize and store direct addresses based on the provider affiliation.


Here are some examples I have read about:

  1. Provider may have one direct address for their primary work location
  2. The provider’s group may rotate patients and want to use a group direct address
  3. The provider may have another location that they want to have a direct address with no providers name attached to it.
  4. Departments that have rotating staff: ER, residents, inpatient hospital service and others will often times have a direct address.

Hospitals currently do not have a system to manage provider communication preferences along with other operational provider data (often called Active Provider Data). This data has been managed in silos across departments for years. These silos create many clinical errors and inflated labor costs. Phynd is the first and only Active Provider Data Platform designed to specifically manage multiple direct addresses, assign naming and work-flow and then synchronizing this data with the EMR and all other IT systems. 

Phynd treats provider information (credentialed and referral) as an asset protecting verified addresses and information from being overwritten by HISPs feeds into the EMR. Without Phynd there is no simple way to add direct addresses without overwriting good information. See page 16 of the Yale presentation here at the Epic UGM about how they used Phynd to solve this issue. 

With Phynd, hospitals maintain one profile per provider that includes direct addresses and the workflow associated with each one. Phynd supports standard and custom fields for each hospital enabling them to include important data fields in their view of a provider. Provider data is uniquely synchronized with only the IT system that wants that updated field. Phynd’s unique update model empowers registration, scheduling, outpatient areas and others to update provider information as they engage with that provider. The solution includes administrative tools to view changes as they are made and to QA specific items. 

Phynd solves the direct address issue for hospitals as well as the overall data issues on credentialed and referral physicians that impact clinical communication, revenue cycle and referral population management.

Thomas White

Written by Thomas White

Before founding Phynd, Tom co-founded Newscast Inc. and Vocada, Inc. With over 20 years of leadership experience, Tom has applied his knowledge in building software companies and creating new software categories from idea to large market share. He also serves as a mentor to the start-up accelerator Health Wildcatters.

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