Improving Hospital Communication By Means of Active Provider Data

By Thomas White | October 02, 2014


According to The New York Times, UC Davis has 22 employees dedicated to clinical communication. It further states that if hospitals don’t facilitate clinical exchange they could face a 1% Medicare penalty. The reality is many departments in hospitals will continue to fax reports because the referring physician population is not on the hospitals EMR. 

The foundation of clinical communications is phone, fax, email, more recently Direct address and other communication devices that the provider community use real-time to manage patients. We term these types of devices and how they are used as Active Provider Data (APD). Hospitals spend on average over $500,000 per facility to manage APD in the diagnostic departments, scheduling, registration and the EMR team. 

The PHYND Active Provider Data Platform reduces the labor costs associated with clinical communications by 95%. The area of savings for hospitals has attracted a top researcher to understand complete benefits of an Active Provider Data Platform. Dr Kathy Zuckweiler, Associate Dean of Graduate Studies & Research at the University of Nebraska, is managing a yearlong study on the benefits of the PHYND APD Platform versus the manual process that most hospitals pursue. 

Interoperability between the many healthcare IT systems will always be an obstacle for various reasons. Different vendors want to protect their Intellectual property, there is a high cost charged for integrations, and IT departments plates are already very full. Hospitals have many siloes of APD that should be harvested and synchronized with all IT systems but they are not. This is exactly what the PHYND Platform does: improves the data quality through internal and external sources and then seamlessly syncs this information to all Healthcare IT systems without a lot of heavy lifting from IT.

Thomas White

Written by Thomas White

Before founding Phynd, Tom co-founded Newscast Inc. and Vocada, Inc. With over 20 years of leadership experience, Tom has applied his knowledge in building software companies and creating new software categories from idea to large market share. He also serves as a mentor to the start-up accelerator Health Wildcatters.

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