Phynd CEO Tom White applies ‘lessons learned’ from retail to healthcare’s Digital Transformation journey

By Keith Belton | July 01, 2019


The age of Digital Transformation is upon us, and healthcare has finally joined the party. Health systems have realized they must pivot from their inward-facing models and fully embrace the transition to becoming wholly digital organizations. This transformation requires health systems to provide a new kind of journey, one that is customer-centric and meets all the ‘Amazon-like’ expectations of today’s modern consumers. 

Where else have we seen this transition occur? The retail industry comes to mind.

There was a time when the retail customer’s journey meant visiting a real store, shopping in actual (not virtual) aisles, and interacting in-person with store associates. Now, of course, retail customers have moved online, and leading brands like Amazon have disrupted the entire industry by offering an entirely new digital experience.

The healthcare industry needs to follow the example set by retail. In a recent byline article, published May 31 by Internet Health Management, Phynd CEO Tom White examines the digital transformation journey now being undertaken by the healthcare industry. He highlights the opportunity health systems have to facilitate a smooth, convenient consumer experience that is supported by more efficient workflows. Kind of like…retail!

Read this article, and learn Tom’s “lessons learned” from retail that apply to digital healthcare, by clicking here.

About Phynd Technologies, Inc.

Phynd 360 is a digital transformation platform used by the nation’s most progressive health systems to transform physical care delivery assets – providers, locations, health plans, and networks – into a single digital footprint, delivering a new consumer experience and accelerating growth of new value-based care networks, while achieving operational excellence.  Health systems use Phynd as their one system to maintain profiles for all employed and referring providers and care locations, including expertise, health plans and networks in which they participate, availability, and 500 other searchable attributes.  Phynd clients comprise over 300 hospitals and over 20,000 care locations and include Yale New Haven Health System, Duke Health, Michigan Medicine, UNC Health Care, Orlando Health, and Kettering Health.  Phynd is a member of the Epic App Orchard, shares a technology partnership with Healthwise, a leading provider of clinical content, and works with ABMS Solutions.  Learn more at


Topics: phynd, provider information, provider search, Find A Doctor, taxonomy, update, digital transformation

Keith Belton

Written by Keith Belton

Keith oversees Phynd’s marketing programs. He previously headed the Dragon Medical line of business at Nuance Communications (NASDAQ: NUAN) and was VP of Marketing for Eclipsys (now part of Allscripts – NASDAQ: MDRX). He also ran product management for IDEXX’s EHR software business (NASDAQ: IDXX). Keith is a graduate of Haverford College.

Subscribe to our Blog