Phynd CEO Tom White applies ‘lessons learned’ from retail to healthcare’s Digital Transformation journey

By Keith Belton | July 01, 2019

The age of Digital Transformation is upon us, and healthcare has finally joined the party. Health systems have realized they must pivot from their inward-facing models and fully embrace the transition to becoming wholly digital organizations. This transformation requires...

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A Better Digital Patient Experience Starts with Provider Search

By Keith Belton | May 21, 2019

As consumerism becomes more prominent in healthcare, the term “consumer” has become synonymous with, and in some places has replaced, the “patient.” Armed with this new perspective, health systems are searching for practical ways to improve consumers’ experience. It’s often...

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A Simple Test: Is Your Health System’s Digital Marketing Effective? Are You Marketing Your Providers…With the Detail Patients Need?

By Keith Belton | October 25, 2018

It’s go-to-market (GTM) time for health systems in this era of increasing consumerism. All regional health care is a zero-sum game as competitors seek to maximize new patient visits, maintain patients in-network, and gain market share. Effective digital marketing to patients...

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Why Accurate Provider Information is Critical to Online Provider Search and Referral Management

By Taylor Ryan | March 03, 2017

 

Physicians and consumers who use the “Find A Doctor” search platform on a healthcare systems’ website expect that the information it yields will be not only accurate but also complete. Unfortunately, the accuracy and breadth of information available from these provider...

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