A Simple Test: Is Your Health System’s Digital Marketing Effective? Are You Marketing Your Providers…With the Detail Patients Need?

By Keith Belton | October 25, 2018

It’s go-to-market (GTM) time for health systems in this era of increasing consumerism. All regional health care is a zero-sum game as competitors seek to maximize new patient visits, maintain patients in-network, and gain market share. Effective digital marketing to patients...

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Why Accurate Provider Information is Critical to Online Provider Search and Referral Management

By Taylor Ryan | March 03, 2017

 

Physicians and consumers who use the “Find A Doctor” search platform on a healthcare systems’ website expect that the information it yields will be not only accurate but also complete. Unfortunately, the accuracy and breadth of information available from these provider...

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