A Simple Test: Is Your Health System’s Digital Marketing Effective? Are You Marketing Your Providers…With the Detail Patients Need?

By Keith Belton | October 25, 2018

It’s go-to-market (GTM) time for health systems in this era of increasing consumerism. All regional health care is a zero-sum game as competitors seek to maximize new patient visits, maintain patients in-network, and gain market share. Effective digital marketing to patients...

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How Do You Determine the Effectiveness of an IT Solution?

By Jarod Olds | May 18, 2016

There has been much discussion lately in healthcare IT media about judging or determining the effectiveness of an IT solution. These conversations are the result of the plethora of solutions that are available today to aid in the delivery of healthcare. Some are expensive and...

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