Why Physician Communication Preferences Matter in Healthcare’s Response to Contagions?

By Thomas White | October 09, 2014


The tragic case of Thomas Eric Duncan brought to light inadequacies in the screening and handling of this awful disease. There have been many articles written about the possible human or software application errors. I know the institution in Dallas and it is top-notch. They worked tirelessly to attempt to save this patient. However, during the coverage one important point that escaped the media coverage was the lack of quality and quantity with respect to Active Provider Data (APD) that the local facility and county had to communicate with the physicians in the area. 

Active Provider Data such as communication preferences are siloed in hospital IT systems (EMR, ER, Lab, Radiology and others) making the simple act of communicating with physicians on the care team and the larger physician population in the Dallas/Fort Worth area very difficult and uneven. Active Provider Data Platforms break down silos of physician data into one cohesive, synchronized record. 

Health systems without APD will have a difficult time communicating and managing their physician population. Dr. Allen Hsiao, Chief Medical Information Officer, Yale New Haven Health said the following about his Active Provider Data Platform: “Building the solution we have is changing the way YNHH fundamentally manages provider information and therefore improves clinical communications and referring population management.”

Thomas White

Written by Thomas White

Before founding Phynd, Tom co-founded Newscast Inc. and Vocada, Inc. With over 20 years of leadership experience, Tom has applied his knowledge in building software companies and creating new software categories from idea to large market share. He also serves as a mentor to the start-up accelerator Health Wildcatters.

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