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Why Unified Provider Data Management is Crucial to the Success of the Clinically Integrated Network (CIN)

By Thomas White | May 03, 2017

 

DeathtoStock_IntotheLight-04.jpgThe evolution of hospitals into healthcare systems and now increasingly into clinically integrated networks (CINs) intensifies the challenge of managing an expanding patchwork of providers – physicians (both credentialed and referring), APRNs, and other licensed healthcare professionals. This challenge is exacerbated by the fact there are not only more providers within a CIN, but also more of them working in a wider variety of care settings. A promising solution to this problem is unified provider data management.

Driven by value-based care objectives, CINs are focused on increasing quality of care and patient safety, maintaining margins by reducing costs and waste, and increasing revenue by keeping patients within their physician network. Accomplishing these goals demands a secure and enterprise-wide provider data management approach to gather, manage, and share provider data within the CIN to accommodate the dynamic nature of these referral networks.

Quality provider data is also vital for provider search tools that drive the referral management program so important to a CIN. Potential patients who visit a hospital website to search for a local in-network doctor or specialist expect the provider information they see to be accurate, complete, and current. Moreover, physicians themselves expect the same quality information when using these search tools to refer their patients to specialists.

The range of essential provider data to be managed exceeds simple contact information and insurance plan participation. It must include physician communication preferences, affiliations, licensing data, practice location, internal system IDs, exclusionary lists, and other sensitive information. And in today’s consumer-driven economy, patients demand even more information, such as the provider’s picture, business hours, multiple travel directions (e.g., by car, mass transit, walking), and publications, etc. While some static provider data rarely changes, other data is more dynamic and changes more frequently. In fact, a recent Wall Street Journal article revealed that 2.4% of all providers change addresses or other contact information every month, and 30% change their hospital or practice-group affiliations every year.1

Everyone assumes the provider data they rely on is accurate. But when it turns out not to be, costs rise, revenue opportunities are missed, exposure to compliance risks increases, and patient satisfaction erodes.

Collaborating over large referral populations and controlling value-based payments are mission critical for CIN success. The quality provider data needed by clinical and operational systems to achieve these goals can only be managed with a unified provider data management solution.

1 Beck, Melinda. " Health Insurers to Face Fines for Not Correcting Doctor Directories." The Wall Street Journal 28 Dec. 2015.

Topics: Referral Management, value-based care, clinically Integrated Network, Unified Provider Data Management

Thomas White

Written by Thomas White

Before founding Phynd, Tom co-founded Newscast Inc. and Vocada, Inc. With over 20 years of leadership experience, Tom has applied his knowledge in building software companies and creating new software categories from idea to large market share. He also serves as a mentor to the start-up accelerator Health Wildcatters.

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