A Simple Test: Is Your Health System’s Digital Marketing Effective? Are You Marketing Your Providers…With the Detail Patients Need?

By Keith Belton | October 25, 2018

It’s go-to-market (GTM) time for health systems in this era of increasing consumerism. All regional health care is a zero-sum game as competitors seek to maximize new patient visits, maintain patients in-network, and gain market share. Effective digital marketing to patients...

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Tracking Provider Health Plan Participation: An Urgent Need for Provider Information Tools

By Keith Belton | August 15, 2018

The explosion of health system-created and managed clinical networks and health plans has put tremendous pressure on teams to maintain accurate provider affiliation.

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Shining a light on physician data across the enterprise

By Will Baker | January 13, 2016

While most healthcare organizations know their important provider data is located somewhere within their IT infrastructure, they don’t always know the specific location of the information silo where the data resides. It is extremely important for a healthcare organization to...

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